each one unique

YOUR NEW FAVORITE FLANNEL

Stand out in a sea of dull

Committed to quality

shop the whole collection

Made specifically for cool people like you

Made for fun-ction

Fun Flannel Features

More than just eye candy

more than just cool clothes

Live your best care-filled life

Connect with what you care about

What's "Kona Brand"?

Kona Brand is an apparel company that makes fun Winter flannels by combining the feel of traditional flannels with the flair of Hawaiian Aloha shirts.

At Kona Brand we live a care-filled life, surrounded by people and things we care deeply about. One thing we care about is our rescue dogs, for which the founder named the company after. So that's why with each Kona Brand purchase, 10% of the profits goes towards finding a home for rescue dogs all over the world.

Help us find a home for EVERY dog!

Free shipping

For all US Kona Brand orders $50+

Secure Payment

Safe Shopping Guaranteed

Free Returns & Exchanges 

For US orders within 60 days of purchase

Supporting Rescue Dogs

10% of the profits from every sale goes to helping rescue dogs find homes

Favorite Flannel Guarantee

This will be your favorite and softest flannel you've ever owned